Packaging
These are a revamp design of the old cellophane packaging for Al Alali’s pastas. Minor tweak was made, a wheat photo was incorporated and to add a soft feel to the packaging, the descriptor for each pasta was changed to a cursive font.
The color scheme was retained and a “see-through window” was also incorporated to see the actual product inside which was not on the old design.
Packaging
Al Alali
Art Direction, Graphic Design, FA
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