Print Ad
Known for a single-detached low-cost housing developer with communities situated mostly in the country side. It is for the first time that they are building a multi-storey housing in the heart of a city.
To promote the community, a print ad is commissioned. Featured in the ad is the actual tower itself alongside a happy family as the hero image.
To compliment the imagery, a headline copy is created, “Elevating the URBAN face of Camella”. Using the word, “elevating” to depict a double meaning that Camella is upgrading its housing development and now they are building the first ever Camella multi-storey tower in the country. Highlighting the word ‘URBAN’ is also to a strategy to give attention that Camella is now also offering residents to have their own home in the city.
Print Ad
Camella Homes
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