Online post
To entice the target market in anticipation of the launch of a community, a campaign “it’s On X” was created. Teasers are the primary creative posted on all of Onx Homes’ social media.
All of Onx Homes’ communities have the word ‘On’ as part of the naming system and branding. The concept behind the headline was derived from the community names. Also, the part of the headline, ‘it’s On’ denotes a certain connotation similar to the phrase ‘game on’ when spoken and at the same time, the whole phrase conveys the message that something big is happening and coming from Onx Homes. Onx Homes on the campaign headline is represented by the use of ‘X’, an insignia from the brand identity.
The images selected as part of the campaign correlates not necessarily to real estate per se but more of the community name. Samples above are the communities ‘On Coral Rock’ and ‘On Lehigh Acres’.
Above videos are teaser reels of the On Coral Rock and below are videos below are for On Lehigh Acres teaser reels.
Each teaser reel is to be posted timely before the reveal/launch.
Online and Digital, Reel Post, Static Post, Campaign
Onx Homes
Creative Direction, Art Direction, Graphic Design
explorer of art & creativity
Browse
All images and other content on this website are the intellectual property of MALAYA and are protected by copyright law. Unauthorized downloading, copying, reproduction, modification, or distribution of these images, in whole or in part, for any purpose, is strictly prohibited and constitutes copyright infringement. Any infringement may result in legal action, including claims for monetary damages, injunctive relief, and recovery of attorney’s fees.