Event Collateral
A promotional event was conceptualized entitled, “XMA, Extreme Mall Adventure Challenge” in congruent with the brand’s quintessence.
The campaign was a series of product exhibitions in partnership with the number one shopping mall in the country. The exhibition was indoors that ran for days in each of the branches of the malls nationwide.
A wall climbing tower with a zip line and rappelling rigs is the main attraction of the campaign. The tower is the center piece of the promotional exhibition. The event also held symposiums and competitions with the participation of guests athletes who are popular in that year.
The entire exhibit hops from mall to mall across the country for the duration of the campaign period.
Print, Campaign
Sandugo Adventure
Concept, Campaign Strategy, Art Direction, Graphic Design, FA
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